We Built This Because
We Were Drowning In Resumes
We Built This Because
We Were Drowning In Resumes
SonicHire is a product of DemandHub, which has been shipping software to paying businesses since 2018.
SonicHire is a product of DemandHub, which has been shipping software to paying businesses since 2018.
Why we Built SonicHire
Why we Built SonicHire

We built the platform we needed.
We built the platform we needed.
DemandHub was hiring. Every open role pulled in hundreds of applicants, and our team burned entire weeks on fifteen-minute phone screens where the first two questions disqualified most people.
We looked at what was out there. Resume parsers just told us what we could already read ourselves. The platforms that actually interviewed candidates were built and priced for companies ten times our size, with sales calls just to see pricing and animated AI avatars nobody asked for.
So we built what we actually wanted. Every applicant gets a real voice interview on their own schedule, no calls to book, no calendar back-and-forth. The AI adapts its follow-ups in real time and digs deeper when an answer's vague, then scores every response against the exact rubric we care about. We stopped reading resumes and started reading ranked, scored transcripts, and only picked up the phone for the people worth talking to.
It changed our own hiring so completely that we turned it into a product.
DemandHub was hiring. Every open role pulled in hundreds of applicants, and our team burned entire weeks on fifteen-minute phone screens where the first two questions disqualified most people.
We looked at what was out there. Resume parsers just told us what we could already read ourselves. The platforms that actually interviewed candidates were built and priced for companies ten times our size, with sales calls just to see pricing and animated AI avatars nobody asked for.
So we built what we actually wanted. Every applicant gets a real voice interview on their own schedule, no calls to book, no calendar back-and-forth. The AI adapts its follow-ups in real time and digs deeper when an answer's vague, then scores every response against the exact rubric we care about. We stopped reading resumes and started reading ranked, scored transcripts, and only picked up the phone for the people worth talking to.
It changed our own hiring so completely that we turned it into a product.
Why it Exists
Why it Exists
SonicHire is a product of DemandHub.
SonicHire is a product of DemandHub.
SonicHire is a product of DemandHub.
DemandHub has been building reputation and AI software since 2018.
It serves businesses across healthcare, professional services, and automotive.
Same team. Same infrastructure. Same people who have been supporting paying customers for 8 years.
DemandHub has been building reputation and AI software since 2018.
It serves businesses across healthcare, professional services, and automotive.
Same team. Same infrastructure. Same people who have been supporting paying customers for 8 years.
DemandHub has been building reputation and AI software since 2018.
It serves businesses across healthcare, professional services, and automotive.
Same team. Same infrastructure. Same people who have been supporting paying customers for 8 years.

Founders
Founders
The people behind SonicHire
The people behind SonicHire
The people behind SonicHire
Haroon Mirza and Dr. Shahzad Malik have been building software together since 2006.
SonicHire is their third product - and the first one they built for themselves.
Haroon Mirza and Dr. Shahzad Malik have been building software together since 2006. SonicHire is their third product - and the first one they built for themselves.
Haroon Mirza and Dr. Shahzad Malik have been building software together since 2006.
SonicHire is their third product - and the first one they built for themselves.


Haroon Mirza
Chief Executive Officer
Leads DemandHub, where hiring kept eating weeks the team didn't have. Built SonicHire to fix it.
- Co-Founder & CEO, CognoVision (Acquired by Intel)
- Co-Founder & CEO, DemandHub (2018)

Dr. Shahzad Malik
Chief Technology Officer
Built DemandHub's engineering team from the ground up. Leads SonicHire's technical architecture.
- PhD, Computer Science - University of Toronto
- Co-Founder & CTO, CognoVision (Acquired by Intel)
- Co-Founder & CTO, DemandHub (2018)
Get that first interview off your plate.
Start free. Build your first role and see your first ranked shortlist today.
Get that first interview off your plate.
Start free. Build your first role and see your first ranked shortlist today.